Minimum Viable Content Quarterly Packages for B2B SaaS Startups

MVC works a lot like an MVP, with just enough people, marketing content, and data to learn what’s working and what isn’t so that the marketing strategy can be iterated and improved.

Create efficiency and kick start your B2B SaaS marketing efforts with Minimum Viable Content.

What Does MVC Include?

  • Start working with the team you need to execute your marketing strategy. I’ll deliver and onboard hand-picked writers, designers, social media managers, developers, editors, etc., whom you contract with separately.

  • Deliverables include an SEO audit identifying quick wins and longer-term keyword possibilities, a GA4 review to ensure proper tracking, a six-month marketing strategy, and a performance report template.

  • We’ll start with the software you already have and add what I use (free to you while we work together). The setup will be customized to your needs and include the use of AI and automation.

  • Deliverables may include customized templates for your content briefs and reports, a brand voice and/or style guide, processes documentation, SOPs, and freelancer onboarding.

  • Additional deliverables outside the scope of work may also be provided. Or maybe you need just a handful of deliverables offered as part of a quarterly package.

A laptop screen showing a video call with a large team.

6-month marketing strategy with KPIs

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SEO audit and GA4 review

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Writers, graphic designers, podcasters, social media managers, email specialists

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AI and automation setup

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6-month marketing strategy with KPIs 〰️ SEO audit and GA4 review 〰️ Writers, graphic designers, podcasters, social media managers, email specialists 〰️ AI and automation setup 〰️

Who are MVC quarterly packages for?

  • B2B SaaS Startups With No Marketers

    You know you should start marketing in earnest but aren’t ready to hire someone full-time. (And you definitely don’t have time to do it yourself!) Start with MVC. It’ll give your future head of marketing baseline data, too.

  • B2B SaaS Startups with a Sole Marketer

    Already have a full-time marketing lead? Minimum Viable Content packages can support their efforts in areas they need the most help: email marketing, SEO, social media, product messaging, etc.

  • B2B SaaS Startup Marketing Teams

    They’re scrappy, but your marketing team is limited. Use a Minimum Viable Content package to fill in the gaps, get a fresh perspective, and integrate with your growth and product marketing initiatives..

Why Start with Minimum Viable Content?

Rapid Deployment

Get a freelance marketing team without the time-consuming hiring process or FTE commitment. I find and onboard the freelancers; you sign their contracts.

Flexibility

Adapt quickly to your B2B SaaS startup’s changing needs by retaining me for ongoing strategy, freelancer, and process adjustments.

Cost-Effectiveness

Stay nimble with a small team of freelancers before bringing on a head of marketing or head of content. Plus, MVC gives your future leaders the data they’ll need to hit the ground running.

Reduced Risk

No full-time hires. No long-term commitments to a strategy. Use MVC to kick start your B2B SaaS marketing or fill in gaps.

Strategic Alignment

Your freelance marketing team executes against a customized marketing strategy, right from the get-go. The content delivered is targeted to your audience — even if that person is internal (SOPs).

Measurable ROI

With built-in analytics and monthly reporting, measure the effectiveness of your MVC against customized KPIs over time. Plus, enjoy some quick wins early on.